BETWEEN WORLDS
YULING SONG
Yuling Song
GROWTH MARKETER
PRODUCT STRATEGIST
VIBE CODER

I work between the human side of technology and the technical side of human needs.

Through human insight, storytelling, data, and AI-native building,
I explore how better products, stories, and strategies emerge when we understand both.

Explore Work
02

BETWEEN
WORLDS

is not just about having a cross-disciplinary background. It is the way I have learned to see and work.

I grew up in China, studied communication in the UK, and now study Communication Data Science in Los Angeles. Across these shifts, I have learned to move between cultures, disciplines, and ways of thinking: from human stories to data, from marketing language to product logic, from AI systems to the people who need to understand and use them.

My work starts from people. I care about what they feel, what they struggle to explain, and what they need before they can fully name it. But I also want to understand what technology can actually do: where AI helps, where it fails, and how technical possibility can become something useful, trustworthy, and human.

That is the space I am building toward: between human understanding and technical possibility.

That is the space I am building toward:

HUMAN UNDERSTANDING

Between
And

TECHNICAL POSSIBILITY

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WHAT I DO

I build from both sides: human understanding and technical possibility.

01

BUILD AI-NATIVE PROTOTYPES

I turn real workflow pain points into testable AI product experiences, using tools like Claude, Cursor, Replit, and emerging AI front-end workflows to prototype fast and iterate.

02

SHAPE PRODUCT AND GTM NARRATIVES

I help ideas find the right audience, message, and moment — from zero-to-one campaigns to early-stage entertainment strategy and product positioning.

03

READ PEOPLE, CULTURE, AND SYSTEMS

I combine communication, user research, data, and cultural observation to understand what people need, what they respond to, and where technology can actually help.

04

FEATURED
WORK

Three proof cases across AI product building, GTM, and strategy.

01

Triage

Zero-to-one AI Prototype / User Validation

An AI-powered Gmail web application that turns inbox overload into decision clarity.

Email overload is not just a reading problem. It is a decision problem: users need to know what is urgent, what needs action, and what can wait.
What I Did
Built and iterated Triage from a Gmail add-on concept into a working web app, using Replit, Cursor, Claude, and AI front-end tools to prototype product logic, interface flow, and AI-generated task prioritization.
What I Learned
Prototype fast, then iterate. I learned to evaluate AI products by whether they reduce decision cost and keep users in control, not by how much they automate.
AI-native building / product thinking / user pain identification / early-stage execution
10-user beta · ~90% faster decision clarity · 80%+ daily-use intent
Attention does not move through announcements. It moves through curiosity, timing, and the right distribution nodes.
What I Did
Built the campaign strategy from scratch: viral visual hook, social media matrix, campus KOL seeding, offline activation, and sponsor storytelling.
What I Learned
GTM is about making the right people care for the right reason: users, partners, sponsors, and community stakeholders.
zero-to-one GTM / viral campaign strategy / community distribution / audience activation
1,000+ tickets sold · 100K+ organic reach · $30K+ sponsorships
02

RAW Music Festival

GTM / Creative Growth / Full Case Study

A zero-to-one campus music festival campaign that turned post-COVID disconnection into a shared offline cultural moment.

03

Legendary Entertainment

Entertainment GTM / Strategy Research

Early-stage marketing strategy research for films including Dune III, Godzilla, and other upcoming titles.

A strong entertainment campaign does not just promote a film. It gives people a way to enter its world.
What I Did
Researched youth audience behavior, cultural hooks, platform patterns, fan participation, and emerging AI opportunities; then synthesized findings into pitch-ready strategy directions.
What I Learned
Early-stage GTM starts before channels and tactics. It starts with meaning: why this audience should care, what makes the story accessible, and how technology can support the experience.
audience strategy / entertainment GTM / AI opportunity mapping / pitch-ready synthesis
Supported early marketing strategy across major franchise films, including Dune III, Godzilla, and other upcoming titles.
05

MORE
PROOFS

Additional proof points across data, AI literacy, user research, and visual practice.

01

We Are Social ·
Under Armour China

Data-informed marketing

What I Did
Tracked weekly and monthly campaign performance across CTR, CPC, engagement rate, fan growth, and paid/organic.
Takeaway
Marketing judgment becomes stronger when creative intuition is paired with measurable signals.
Proves
Performance reporting / KPI tracking / platform analysis
02

AI Trust ·
Manipulation Index

AI literacy / framework

What I Did
Designed and refined evaluation logic for manipulation testing, including scenarios, scoring, and prompts.
Takeaway
AI systems do not only fail technically. They fail in interaction.
Proves
AI evaluation / LLM behavior analysis / framework design
03

Flipop ·
News Widget

User research / product concept

What I Did
Conducted user research around Gen Z news avoidance and shaped Discover, Digest, Debrief.
Takeaway
Good product concepts start with understanding why users avoid the behavior you want them to adopt.
Proves
User research / product concepting / Gen Z insight
04

Photography &
Visual Work

Outside of my professional work, I am also a photographer and visual maker.

I started learning drawing when I was three, and photography later became one of the main ways I observe people, places, and cultural memory.

View My Works →
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CONTACT

Let's talk about AI products, GTM, product storytelling,
or early-stage teams building between people and technology.