Legendary Entertainment
Early-stage entertainment marketing strategy for younger audiences.
- Role
- Strategy & Research
- Focus
- Youth Audience Strategy · Entertainment GTM · AI in Marketing · Cultural Research
- Titles
- Dune III · Godzilla · Upcoming IP
How do we make major film IP feel relevant to a younger audience before release?
I learned to start before channels or tactics. Not "Where should we post?" but: Why would this audience care? What makes this world easy to enter? What gives people a reason to participate?
From research to pitch-ready strategy.
Audience Research
Studied what younger audiences (16–25) need before engaging with major film IP.
Cultural Scanning
Identified trends, references, fan behaviors, and participation patterns.
Strategy Development
Turned research into pitch-ready directions for campaign concepts, partnerships, and fan engagement.
AI Opportunity Mapping
Explored how AI could support personalization, creative testing, audience segmentation, and interactive fan experiences.
Relevance comes from participation.
A strong entertainment campaign does not just promote a film. It gives people a way to enter its world.
For younger audiences, relevance often comes from participation: being able to remix, share, identify with, or play inside the story before the film arrives.
A strong campaign does not just promote a film. It gives people a way to enter its world.
AI expands the creative sandbox.
The strongest use cases were not about producing final assets faster. They were about helping teams imagine more personalized, interactive, and adaptive ways for fans to engage.
AI can quickly fail when it feels careless, visibly synthetic, or disconnected from the emotional logic of the IP.
AI works best when it expands the creative sandbox instead of replacing the craft.
What I take from this project.
I enjoy the early ambiguous stage, when the team is still figuring out who the audience is, why the story matters, and what kind of experience will make people care.
This experience showed me that I am useful between creative intuition, audience understanding, and technical possibility.
I can turn a broad creative question into a clearer strategy direction.