← Home
Education
M.S. Communication Data ScienceAug 2024 – May 2026
University of Southern California · Los Angeles, USA
Human-AI Interaction · Advanced Applied AI · Machine Learning
B.A. International Media and CommunicationsSep 2020 – Jul 2024
University of Nottingham · Nottingham, UK
Distinction · GPA: 3.71/4.0 (Top 5%)
Experience
Marketing AssociateMay 2025 – Aug 2025
Legendary Entertainment · Los Angeles, USA
- Conducted audience and fandom research for Dune 3 and Godzilla, finding that 15–25 audiences were driven by nostalgia, cast relevance, lore access, and party-like theatrical moments.
- Built platform-specific activation recommendations across TikTok, Instagram, YouTube, X, Reddit, and Discord, mapping 15–25 fandom behaviors to creators, podcasts, campus stunts, and low-barrier entry points for newcomers.
- Developed leadership-facing research on 15+ AI film-marketing use cases, evaluating personalized video, interactive fan activations, brand safety, feasibility, and strategic fit for future campaign planning.
Marketing InternOct 2023 – May 2024
University of Nottingham Language Center · Nottingham, England
- Managed and scheduled branded content across Instagram and TikTok, using trend-driven storytelling and alumni testimonial videos to triple reach and support an 8% increase in program enrollment.
Account Executive InternMay 2022 – Sep 2022
We Are Social · Shanghai, China
- Managed daily social content operations for Under Armour China across major social media platforms (e.g. Douyin/Rednote), supporting content scheduling, publishing coordination, and account maintenance.
- Tracked campaign performance and informed optimization decisions by analyzing engagement rate, CTR, CPC, and paid/organic signals; translated findings into recurring client-facing operations reports.
- Produced ~10 social visual assets for quarterly Under Armour and MCM campaigns by coordinating with design teams, preparing basic creative elements, supporting post publishing, and QA-checking copy, layout, and design details before launch.
Head of MarketingSep 2020 – Sep 2022
RAW Music Festival · Ningbo, China
- Executed multi-channel campaigns across social, KOL, and partner channels for 3 annual festival cycles, growing a 6,000+ follower community and driving 1,000+ ticket sales and 100K+ organic reach.
- Owned end-to-end campaign execution: copy, visual assets, scheduling, and publishing across 15+ posts per cycle, maintaining consistent event branding across posters, banners, and digital touchpoints.
- Managed event operations and sponsor-facing narratives with Porsche, Huawei, and campus brands, contributing to $30K+ in sponsorship value.
Projects
Triage — AI Gmail Add-onSep 2025 – Dec 2025
triagemail.lol · AI Product Builder
- Identified email overload as a high-friction workflow opportunity through market research, user pain-point analysis, and early discovery conversations; scoped an AI Gmail add-on around clear prioritization, next actions, and user trust.
- Developed the MVP from discovery through beta validation, translating user feedback into sharper positioning, priority labels, onboarding copy, and demo-ready product narratives.
- Validated core product value with 80%+ daily-use intent and approximately 90% faster inbox triage, using feedback loops to refine the product story and user-facing messaging.
USC AI Trust Hub × TumerykSep 2025 – Present
AI Researcher · Industry Collaboration
- Designed AI evaluation workflows using tiered prompt sets, multi-turn scenarios, and human + LLM-as-judge rubrics to produce reproducible model quality scores.
- Translated abstract AI risk categories into structured evaluation criteria and documentation for an enterprise AI Trust Index and public safety leaderboard.
Flipop — RJI 2025 FinalistSep 2024 – Jan 2025
Product Researcher
- Conducted ~15 user interviews to identify perceived content heaviness as a core Gen Z news engagement barrier; translated insight into a gamified short-form card flow.
- Used usability testing and A/B testing to validate the card mechanic and refine repeat-engagement behavior.
Skills
GTM & Marketing
Audience research, campaign strategy, content activation, performance reporting, A/B testing
Product & Strategy
User interviews, PRD writing, MVP scoping, usability testing, product positioning
Research & Analysis
Market research, competitive analysis, KPI tracking, insight synthesis, cross-functional coordination
AI & Technical
Python, SQL, prompt engineering, LLM evaluation, AI prototyping, Claude Code, Cursor, Git
Creative
Photoshop, Lightroom, Adobe Premiere, CapCut, Figma, Canva