Experience
Marketing Strategy Intern2025
Legendary Entertainment · Los Angeles
- Researched youth audience behavior and cultural hooks for major film IP including Dune III and Godzilla
- Developed pitch-ready strategy directions for campaign concepts, partnerships, and AI opportunity mapping
Head of Marketing2022 – 2024
RAW Music Festival · Campus
- Led marketing strategy, visual direction, and campaign planning across three annual festival cycles
- Achieved 1,000+ tickets sold, 100K+ organic reach, $30K+ sponsorships from Porsche and Huawei
Social Marketing Intern2023
We Are Social · Under Armour China
- Tracked campaign performance across WeChat, Weibo, Douyin, and RED
- Synthesized platform-level performance into reports supporting creative optimization
Education
M.S. Communication Data Science2024 – 2026
University of Southern California · Los Angeles
B.A. Communication Studies2020 – 2024
University of Leeds · United Kingdom
Projects
Triage — AI Inbox Triage Tool2025
- Built an AI-powered email triage tool from concept to working demo
- 10-user beta, ~90% faster decision clarity, 80%+ daily-use intent
AI Trust — Manipulation Index2025
- Designed evaluation logic for LLM manipulation resistance testing
- Multi-turn scenarios, rubric-based scoring, LLM-as-judge methodology
Flipop — Gamified News Widget2024
- Conducted user research on Gen Z news avoidance patterns
- Shaped product concept around Discover → Digest → Debrief flow
Skills
Marketing & Strategy
GTM strategy, campaign planning, audience research, content strategy, sponsorship, social media analytics
Product & AI
AI prototyping, product logic, workflow design, user testing, Claude, Cursor, Replit
Research & Analysis
User research, data analysis, cultural scanning, AI evaluation, LLM testing
Creative
Visual direction, photography, campaign design, brand storytelling